1. Meet Depression - A Singapore’s fashion brand
Located on the fourth floor of the stylish Orchard Gateway, Depression is a men's fashion and accessories boutique brought to life by Kenny Lim and Andrew Loh, the creative minds behind this Singaporean fashion label. This boutique offers a diverse range of fashion styles to cater to various tastes.
Depression is a famous Singaporean streetwear brand for men.
It typically stands out for its alternative or street-style aesthetic, often incorporating bold graphics, unconventional cuts, and a mix of urban and contemporary influences. The brand appeals to a younger, fashion-forward demographic that is looking for distinctive styles that challenge traditional fashion norms.
2. Depression's journey in optimizing their fashion production process
Depression’s fashion production story before working with Inflow
As a brand that prides itself on offering unique and edgy designs, Depression's clothing items were quite complex and difficult to produce. Each garment they designed featured complex details that required meticulous attention during manufacturing. This high level of detail needed a lot of precision, which was hard to keep up, especially when making a lot of clothes. Therefore, Depression needed to find a manufacturing partner that could understand the sophisticated details of their products while maintaining the quality of their clothes.
Depression’ clothings’ eccentricity poses challenges in the production process.
Additionally, the shapes of their clothes were very eccentric and hard to make. This eccentricity made the standardization and efficiency of production processes difficult to achieve.
Inflow's tailored solution
Our fashion design team
Inflow's fashion design team’s expertise in the industry supported Depression in communicating their vision to our manufacturers.
Inflow has provided Depression with a tailored solution that transforms their production process. This solution is centered around Inflow's fashion design team, who possesses deep expertise in the field. They play a crucial role in understanding Depression's vision and translating it effectively to the production team. This clear and detailed communication minimizes errors, ensuring that the designs are executed precisely as Depression envisioned.
Our R&D Sample room
Inflow's R&D Sample Room is where the magic happens.
A key component of Inflow's approach is our Research and Development (R&D) room, where Depression' designs are brought to life. Here, Depression' samples are meticulously crafted, with a strong emphasis on high quality and alignment with the original vision. This process is crucial for Depression as it allows them to see and feel what the final product will look like, ensuring that there are no surprises when the clothes are finally produced. This step is essential in making sure that every detail is perfect and in line with Depression's expectations.
Inflow's quality control process
Inflow's dedicated quality control team meticulously inspects Depression' products.
Quality control is another area where Inflow excels. We implement a stringent 100% quality control process where every piece of clothing is inspected carefully at every step of production. Inflow's quality control team ensures that each garment meets the highest standards before it reaches the customer. This rigorous inspection process is vital for a brand like Depression, where each piece's uniqueness and quality are paramount.
Moreover, Inflow's flexibility in Minimum Order Quantities (MOQ) is particularly beneficial for a brand like Depression. Given the eccentric and unique nature of Depression' designs, they usually produce smaller quantities, catering to specific consumer preferences. Inflow accommodates this by allowing Depression to order between 60 to 80 items per design. This flexibility not only optimizes costs but also aligns with Sect's business model, ensuring they do not overproduce and can maintain the exclusivity of their designs.
Depression and Inflow's partnership: Continue striving for higher success
Depression has expressed immense satisfaction with Inflow's production quality, portraying a successful partnership between the two. So far, Inflow has skillfully brought to life 20 of Depression' designs, resulting in about 1600 items that have successfully made their way onto store shelves. This accomplishment not only demonstrates Inflow's capability in handling Depression’ unique and intricate designs but also shows a high level of customer satisfaction. Furthermore, Depression is already planning to continue their collaboration with Inflow for their upcoming collections. This decision to proceed with Inflow for future projects demonstrates Depression' confidence in Inflow's ability to consistently deliver high-quality products and their commitment to maintaining this fruitful partnership.
3. Collaborate with Inflow
If you're a fashion brand aspiring to create exceptional designs like Depression, join us at Inflow. We offer a dedicated quality control team to guarantee top-notch products, a supportive fashion design team to bring your visions to life, and a flexible MOQ to optimize costs and efficiency. Plus, our qualified network of Vietnamese manufacturers can handle a wide range of clothing lines, ensuring your original ideas are perfectly realized. Start your fashion journey with Inflow today!
Read other success stories of Inflow's clients here:
Paradox X Inflow
GOD X Inflow