Remember those baggy sweatpants and old t-shirts we used to wear exclusively at home? Well, those days are gone! Loungewear has undergone a major transformation in recent years, evolving from comfy clothes for lounging to a full-blown fashion trend. Read this blog to discover the new rising fashion trend - loungewear. 

Loungewear: Then vs. Now 

Traditionally, loungewear and sleepwear were pretty similar. Think soft, loose-fitting clothes you'd wear for movie nights or lazy Sundays at home. But things have definitely changed. Now, stylish loungewear is spotted everywhere, from coffee runs to casual outings. We can even see Hollywood celebrities rocking comfy-looking loungewear sets while running errands. This shift in how celebrities dress has undoubtedly influenced consumer preferences, with more and more people prioritizing the comfort and style of loungewear, even when they step outside.

Hailey Bieber, Kendall Jenner & Bella Hadid wear their comfy lounge sets outdoors.

This trend isn't just about following celebrities, though. In recent years, there's been a significant shift in consumer preferences towards comfy clothes and functionality across the fashion industry. People are looking for clothes that feel good to wear and can also look put-together, no matter the occasion. This trend has propelled the growth of the loungewear market, offering a perfect blend of comfort and style (source: Unveiling the Comfort Trend: Exploring the Loungewear Market Trends and Forecasts). 

Popular Loungewear Style

The loungewear world offers a variety of styles to suit your taste. Here are a few popular options:

The traditional sweatpants & sweatshirt 

This classic combo will never go out of style. Look for joggers with tapered legs for a more modern look, and pair them with a slightly oversized sweatshirt for ultimate comfort. Comfy lounge wear at its finest!

The stylish baby tee & low waisted shorts 

This trend is all about showing a little skin while staying comfortable. Choose a baby tee in a fun color or graphic, and pair it with high-waisted or low-waisted shorts, depending on your preference. This is a great option for a casual summer outfit.

The sporty tank top & flared pants 

This combo is perfect for those who love a sporty vibe. Look for a soft, breathable tank top and pair it with flowy, flared pants. This outfit is both comfortable and stylish, making it ideal for running errands or grabbing brunch with friends.

Key Considerations for Designing Comfortable and Stylish Loungewear

When designing loungewear, comfort is king (or queen!), but don't forget about style! Here are some things to consider to create the perfect comfy clothes for women and beyond:

• Fabric Selection: This is crucial for creating the most comfortable loungewear. Imagine this: you sink into your favorite couch, ready to relax. The last thing you want is itchy or stiff fabric against your skin. Opt for soft, breathable fabrics like cotton, modal, or cashmere. These fabrics will feel like a hug and allow your body to breathe, keeping you cool and comfy all day (or night) long.

• Fit: Loungewear should be comfortable, but it shouldn't look like you borrowed your clothes from a giant. Baggy clothes can feel restricting in their own way. Choose pieces that flatter your figure without being too tight. Think tapered joggers that hug your curves in a comfortable way or a fitted sweatshirt that cinches at the waist to create a flattering silhouette. You can still achieve ultimate comfort with clothes that make you feel confident and put-together.

• Style: Don't be afraid to experiment with different styles and colors! Loungewear isn't just about plain gray anymore (although there's nothing wrong with a classic gray sweatsuit!). Stylish loungewear comes in a wide variety of options, so you can find something that reflects your personal taste. Whether you prefer a sporty vibe with a cute tank top and flowy pants or a more relaxed look with a comfy oversized tee and leggings, there's a loungewear set out there for you. You can even play with bold colors or fun patterns to add a touch of personality to your comfy clothes.

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Producing Loungewear Effortlessly With Inflow

Creating high-quality, stylish loungewear can be a breeze with Inflow, your one-stop shop for on-demand fashion manufacturing. We specialize in helping brands bring their loungewear visions to life, using only the best quality loungewear materials. 

Our on-demand production process allows for flexibility and efficiency, so you can create trendy and comfortable loungewear collections without any hassle. And even more special, we let you produce your loungewear collection with MOQ from only 200 pieces. 

Ready to join the loungewear revolution? Contact Inflow today and let us help you design and manufacture the perfect loungewear collection for your brand!