In this ‘phygital’ age, skipping out on AI is like missing the whole party—especially for fashion. These days, most brands are vibing with AI to boost their product game, mixing their own creative flair with a next-gen platform that provides them top-notch guides and game-changing solutions.
AI trend forecasting tools are straight fire in fashion right now. They’re like that secret weapon that lets brands crush it in the market and keep riding the trends before anyone else does.
Inflow – a leading manufacturer hub in Vietnam, won’t sleep on this game since this aspiration is encapsulated by the mantra, 'What they See is What they Buy.' Inflow’s going all in, aiming to be a fashion brand’s ultimate weapon with AI forecasting tools and so on with a ‘Try-on’ feature to take brands’ visions to the next level!
Despite being a manufacturer hub, we have helped a variety of fashion brands create standout collections throughout our available drops –100% of which are made up by AI tools and in-house professionals. Using data-driven insights, we have developed over 1000 ready-designs, all primed for bulk production to streamline turnaround times.
Cannot ignore those key advantages of Inflow’s AI-generated solutions
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Effortless Trend Adaptation: Generated AI enables rapid, high-quality scaling of product trends, allowing brands to easily expand diverse product lines and quickly respond to changing market demands.
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Enhanced Personalization: Leveraging AI’s analysis of customer segments and preferences enables the creation of targeted product imagery that resonates with individuals.
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Improved Styling Experience: Our generated AI creates high-quality, lifelike images with striking, AI-driven models that elevate the virtual styling experience.
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Reduced Time to Market: The streamlined available catalog generation process offered by Generated AI allows for quicker product launches. This agility is a distinct advantage in the fast-paced fashion industry, where timing can be a critical factor.
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Simplified Sketch-to-Model Visualization: Generated AI enables personalized design, allowing customizations to be visualized directly on real models based on descriptions, making design processes more efficient and adaptable.
Read more: Why Inflow's AI-Driven Catalogs Are Essential for Fashion Brands.
How Inflow utilizes data-driven insights to create catalogs
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AI Analysis and Predicting Trends
The platform automatically gathers and updates data from social media and eCommerce to identify trending items based on material, theme, color, and pattern. It suggests specific categories for brands based on demographics such as gender, age, style, and location.
We can easily search for trends and see which products are popular among other fashion brands, as well as understand purchasing power from local to international markets. For example, leather trench coats are trending this fall/winter 2024 season, particularly in dark red (intense rust) for both women’s and men’s collections. These items will be featured in the Collection Trending section, complete with detailed images and models showcasing style, textiles, etc.
Read more: Which fashion trend forecasting platforms offer the most insightful data analysis features?
With data analytics, Inflow can offer brands clear recommendations on which products to produce. By analyzing trending items and their sales performance, we can gather insights on pricing, purchase quantities, and sales timing to help make informed production decisions.
Additionally, fashion brands can access real-time pricing data from major eCommerce sites, enabling them to set competitive prices that align with their brand standards and customer preferences.
Read more: Discover the significance of Inflow’s Data Analytics Tool to Drive Fashion Business Success
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Product Evaluation by Try-On Experience
Once you've got an idea of the ideal products to produce, you can even try out Virtual “Try-On” to see them on various poses of AI-generated models, where you can choose which model type aligns with your brand’s standards. Generally, to see how trending items genuinely work on your virtual target customer’s body, so that you can consider and get new ideas for a better look.
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Generated AI for Customization
For brands sourcing ideas directly from Inflow’s catalogs, this feature allows for instant visualization of sketch concepts that can be customized and adjusted with simple text input. Our product development team uses it to discuss designs and draw inspiration, as it brings our ideas to life instantly, showing how each concept is styled right before our eyes.
What’s particularly exciting is that you can specify your desired textiles, colors, and other details. The AI generation feature will combine everything for you in just a few minutes. Then, you can take your customized ideas to manufacturing and have the first sample ready within 14 days with the support of our sample development team.
Out of design and sketches ideas generated by AI insights, Inflow’s manufacturing platform can be a place for brands to oversee and monitor the entire production process right from their laptop or phone, from design, sourcing, to making samples, then bulk production and quality assessment.
Read more:
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How To Create A Sample Order And Track Your Sampling Process On Inflow 3.0?
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How To Place Bulk Order On Inflow 3.0 Latest Version: Step By Step Guide Introduction
Is it essential to use AI in fashion production?
AI is now present in nearly every aspect of our lives and is set to become the driving force behind business, including fashion manufacturing. Fashion giants are utilizing AI-driven platforms to collect customer insights, forecast trends, and analyze historical data, enabling them to stay ahead of the competition.
Positioned as a leading manufacturing platform located in Vietnam, one of the largest and strongest garment industries in the world – we are integrating AI into what we are doing every day to provide practical and comprehensive solutions to the challenges fashion brands are facing and to process the whole production.
As a manufacturing hub in Vietnam, we recognize the importance of this development. Inflow is committed to developing essential AI features that will empower fashion brands to become more competitive in the market. By harnessing these AI capabilities, we can anticipate market demands, predict upcoming trends, and analyze past fashion events. So you think it is essential enough?